Glossary
RT (Russia Today)
Russia Today is Russia’s largest international English-speaking television network. RT's team of international correspondents – located in New York, Washington, London, Paris, Delhi and Tel Aviv – broadcasts 24/7 in over 100 countries spread over five continents.
Launched in 2005 and focused on an alternative, factual presentation of news, RT has become a popular hit with Western audiences. The network covers international headlines while providing an innovative angle designed to challenge viewers worldwide.
As of January 2011, Nielsen found RT's average daily audience in Washington was bigger than that of Deutsche Welle, France 24, Euronews, and CCTV News, the English-language Chinese news channel.
The survey found 87% of respondents in Washington and New York consider mainstream channels, such as CNN and BBC America, "biased" and that 42% of RT viewers appreciate RT's critical take on news or difference from mainstream media, and see it as an alternative to biased mainstream news.
In 2008, surveys showed the monthly audience among those aware of RT's broadcasts on Time Warner Cable in NYC exceeded BBC America by 11%. RT's average monthly reach in Russia indicated a growth rate of 82% within just six months. Over the same period, the channel's average daily reach grew by 46%.
Apart from regular news updates, RT offers a unique insight into many aspects of Russian history, culture and opinions. Special projects are specifically tailored to an international audience and presented from a Russian perspective.
RT is available around the world on cable, satellite and online. In Europe, South Africa and North America, RT has an audience of around 200 million paying viewers among the pay-TV subscribers. In August 2007, RT was the first channel in television history to report live from the North Pole.
Embracing technological advances, RT was the first Russian TV channel to hit the web with its own page on YouTube alongside its continuous online broadcast and blogs on services such as Facebook, MySpace and Blogger.
To find out more about RT or to view their live online news broadcasts, visit www.RT.com.
RT (Russia Today): Site Contributions
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