I interview Nick Shelton about his new book, An Introvert’s Guide to World Domination: Become a high Level Networker and Upgrade Your Life.

We discuss how this book offers a great starting point to learn how to be invited to high end events, best practices to connect with people there, and how to maintain those friends moving forward.

What I love about this book is that it is truly a starter’s guide. Someone can pick it up, take the advice, and leap right in. (And still, seasoned networkers and extroverts will find gems of hidden wisdom.)

Too often it seems like success advice hinges on already having some level of wealth, or influence. And I think this does well to bridge the gap and give someone a start line, where you can literally start from nothing– which is a theme in the introduction, Nick’s multiple starts from nothing.

When I read this book, a lot of the tactics and advice seem so obvious, and yet I’d never thought of it before, or applied it properly.

In that sense, you could compare this book to How to Win Friends and Influence People. It’s not like there is some magical secret to the universe it unlocks, it simply lays out best practices for networking and social events.

And that’s actually a good thing, because it means a lot of this is already intuitive, and easy to follow. It’s not about remembering some complicated formula, or needing a psychology degree to hypnotize your targets. It’s a blueprint for the easiest way to get invited to parties and events, meet people there, and stay in touch with the ones you connect with.

It’s based on Nick’s personal experience building a high class network around the world, but you can easily see the overlap of how psychological and sales principles are applied. But never in a sleazy or salesy way– in fact success hinges on being genuine.

Then there are a few hidden gems in here that I had never heard of, that could really unlock some doors.

For instance, the whole method of spamming yourself by joining email lists, in order to be invited to high end events. Attend, and you’re put on a better list. Buy something small, and you’re on a new more exclusive list: people who attend and buy. You can really make companies’ data mining work for you. Like SEO for yourself.

I talk a lot about growing your own power and influence to combat the negative forces in the world, but often it’s tough to know how exactly to get started.

And I think this book is a perfect place to begin.