While mainstream media (as opposed to the Internet and more traditional delivery systems of alternative media, which is usually run by small companies and entrepreneurs) seems quite vibrant and widespread, it is actually consolidated and tightly held. Globally, according to the New Internationalist magazine (and website), large media conglomerates include: Viacom, CBS Corporation, Time Warner, News Corp, Bertelsmann AG, Sony, General Electric, Vivendi SA, The Walt Disney Company, Hearst Corporation, Organizações Globo and Lagardère Group.
While such lists fluctuate, each of the above own media properties – television, cinema, book publishers, magazines and newspapers – in dozens of companies. It is estimated that just four companies – Time Warner, News Corp, Bertelsmann AG and Walt Disney – control over 50 percent of all major media properties. Populations in the West (and the rest of the world) can effectively be swayed by the messages that these four media giants are sending, not that these four are alone in their efforts. This provides enormous control as messaging can be sent out on a relatively consistent basis, reaching billions within a very short period of time.
Many of the messages that are provided to the West and the rest of the world tend to reinforce the dominant social themes of the Anglo-American power elite. In fact, it has been argued that the Anglosphere itself (a tightly knit group of banking families) controls these giant media enterprises at an arm's length. What is certainly true is that mainstream media tends to promote the fear-based propaganda in which the elites specialize. Such fear-based promotions are intended to push Western middle classes to give up wealth and power, which is then assumed by the elites' internationalist institutions.
It can certainly be speculated that the Anglo-American-controlled mainstream media has been consolidated for purposes of realizing ever-closer global governance and that this is the underlying messaging around which all media, from books to movies to magazines, is built. It is only with the advent of the Internet that this monolithic messaging has gradually been fractured and thus it is no coincidence that much of the messaging provided by mainstream media is now in some trouble.
Additionally, mainstream media has lost considerable credibility as people have read analyses on the Internet and begun to realize that much of what mainstream media provides in terms of information is ultimately internationalist-biased and often consisting of half-truths. As a result, even major "respected" organs of the mainstream, especially in the US, have come on hard times. Newsweek, the New York Times and BusinessWeek, to name just three high-profile media properties, have suffered terribly. Newsweek was sold for a dollar, BusinessWeek for not much more apparently, and the New York Times had to receive an emergency loan to stay afloat.
It is not clear what will salvage the fortunes of mainstream media when it comes to regaining credibility and popularity, but it is certain that the Anglo-American elite will continue to pour vast resources into even the most miserable, high-profile mainstream media entities as controlling share-of-mind is the single most critical advantage that the power elite has in its quest to create a new world order.